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Executive Director

Company: Visit Gilroy
Location: Gilroy
Posted on: September 23, 2022

Job Description:


Position Overview: The position of Executive Director is primarily responsible for helping the organization achieve its mission and is responsible for the oversight of Gilroy Visitors Bureau dba Visit Gilroy from administration, financial, and operations to marketing and public relations.

Under the policy direction of the Board of Directors, the Executive Director serves as the chief liaison and public representative on tourism development serving in a collaborative capacity within the community.

The Executive Director manages two full-time staff and four part-time at the California Welcome Center at the Gilroy Premium Outlets.

Visit Gilroy is funded by a Tourism Business Improvement District (TBID) along with city funding that is used to operate the California Welcome Center Gilroy. The DMO's total budget is approximately $725,000.

Accountable to the Board of Directors for:


-Interpreting the mission and goals of the organization in accordance with the by-laws
-Providing professional expertise in personnel management including recruitment, selection, training, direction, supervision and evaluation of paid staff and volunteers
-Facilitation Board of Directors and its committees in developing goals and developing polices and procedures, budgets and programs
-Providing leadership in implementing policies and programs
-Cultivation positive/collaborative relationships and partnerships with City of Gilroy elected officials and staff, businesses, and non-profit organizations
-Seeking out and securing financial resources for the organization
-Managing and allocating funds, equipment, supplies and services
Job Role and Specific Duties:

-Serve as economic development advisor to the City of Giroy
-Responsible for the operation of the organization at all levels and in all aspects
-Serve as the spokesperson for the organization in conjunction with the Chair of the Board
-Plan and coordinate the monthly meeting of the Board of Directors Executive committee
-Plan and coordinate the monthly meeting of the Board of Directors
-Responsible fore the preparation of an annual operation budget encompassing all activities and operations of Visit Gilroy, which is subject to review and approval by the Board of Directors
-Oversee the management of financial affairs assuring operation costs are within approved budgetary guidelines
-Responsible for the preparation, oversight, and implementation of the annual Tourism Business Improvement District (TBID) calendar budget
-Responsible for the administrative, operation, and marketing functions of the organization
-Partner with the marketing agency of record on all marketing strategies and activities
-Direct all tradeshow activities and determine ROI of each consumer and travel tradeshow for effectiveness
-Serve as advisor to the Chair of the Board, the Board of Directors and other committees as identified by the Board
-Participate and maintain memberships in local regional, state, national and international organizations and attend their respective meetings
-Serve as the political advocate for tourism-related issues at local, state, and national levels
-Responsible for monthly financial reports and annual audit reports in accordance with written financial procedures approved by the Board of Directors
-Oversee all Visit Gilroy events, familiarization tours, and digital influencer visits
-Plan and prepare reports for the City Council on a regular basis as requested
-Manage and supervise California Welcome Center Visitor Services Manager
-As an assigned staff member of Board committees, take minutes of meetings and assist in conducting committee meetings
-Secure agreement and implement retail sales with Visit Gilroy partners at the California Welcome Center Gilroy
-Interacts with the organizations CPA and auditor to ensure compliance with all regulations
-Oversees all contracts which involve financial obligations on behalf of the organization, ensuring all commitments are within the annually approved budget
-Review monthly reports from the Visitors Service Manager and Tourism and Community Engagement Coordinator to provide d the Board of Directors with monthly statistics in the executive Director's Monthly Activity Report

Keywords: Visit Gilroy, Gilroy , Executive Director, Executive , Gilroy, California

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