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Marketing Communications Lead

Company: Syngenta Global
Location: Gilroy
Posted on: June 9, 2021

Job Description:

About Syngenta Flowers

Syngenta Flowers is one of the largest wholesale breeders of flowers in the world - developing and producing flower seeds and cuttings for growers internationally. Syngenta Flowers is dedicated to the breeding of innovative flower varieties that offer outstanding performance in the professional greenhouse, at retail, in the landscape, and in the home garden. In addition to best-in-class genetics, we support industry professionals with outstanding customer service, in-depth cultural information, flexible and exciting marketing programs, and a deep understanding of plants from many points of view.

About Us

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. We are currently seeking a Marketing Communications Lead in our Gilroy, CA location for our Flowers Business.

You will enhance the prosperity of farmers by:

  • The primary purpose of this role is to drive and support the business by effectively developing and implementing marketing strategies and execution of campaigns for Syngenta Flowers

Accountabilities

  • Lead / assist, produce and distribute end-to-end creation of marketing materials including, but not limited to advertising, editorials, tradeshows, digital marketing projects and technical collateral

  • Work closely with cross-functional teams to ensure consistency of content and branding across all deliverables, as they translate to print, digital, social media channels, video, tradeshows and events, retail and merchandising, and future platforms (i.e.: eCommerce)

  • Partner with product managers and key stakeholders to set priorities, specifications, and gather project needs in accordance with campaign goals and deliverables

  • Follow protocols for routing materials for review and approval by legal and all stakeholders

  • Manage projects and timelines to ensure completion according to campaign and budget guidelines

  • Ensure the Syngenta Flowers and its brands are presented effectively and consistently with global standards across all customer touch points and marketing channels

  • Manage photography assets for regional websites, catalogs, and customer marketing projects

  • Manage and create budgets for social media campaigns, industry trade media, and other traditional marketing channels

  • Develop and manage relationships while leading projects with third-party vendors and agencies

  • Build relationships with key stakeholders across the Syngenta organization

Requirements

  • At a minimum, a BA/BS degree and at least two years of experience in marketing communications. Knowledge of the horticulture / agriculture industry is an asset. A wide degree of creativity and latitude is expected

  • Graphic design and current graphic design software experience is essential

  • Writing, copy editing and adherence to industry writing guidelines

  • Marketing, communications, and related experience

  • Track record of coordinating multiple activities and deadlines

  • Strong working knowledge of website management and digital marketing platforms

  • Ability to execute and implement multiple projects requiring long- and short-term planning and organization

  • Proven ability to build strong relationships in a diverse and inclusive environment

  • Change management

  • Budget planning and tracking skills

  • External and internal customer focus

What We Offer:

  • Full Benefit Package (Medical, Dental & Vision) that starts the same day you do

  • 401k plan with company match, Profit Sharing & Retirement Savings Contribution

  • Paid Vacation, 12 Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others

  • A culture that promotes work/life balance, celebrates diversity and offers numerous family-oriented events throughout the year

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Family and Medical Leave Act (FMLA)

(http://www.dol.gov/whd/regs/compliance/posters/fmla.htm)

Equal Employment Opportunity Commission's (EEOC)

(http://webapps.dol.gov/elaws/firststep/poster_direct.htm)

Employee Polygraph Protection Act (EPPA)

(http://www.dol.gov/whd/regs/compliance/posters/eppa.htm)

#LI-AASH

Keywords: Syngenta Global, Gilroy , Marketing Communications Lead, Other , Gilroy, California

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